skip to main |
skip to sidebar
The launch of the Fiat 500 in the U.S. market has whetted the Italian company’s appetite, as according to reports, Fiat is now considering the addition of a second model to its North-American range, the successor to the Bravo. As we wrote last month, the next-generation Bravo will take the shape of a small crossover with Fiat looking to emulate the success of Nissan's Qashqai. The 500's early sales figures have exceeded the firm’s expectations despite initial concerns about relaunching the Fiat brand in the U.S. with such a small car. The partially open-top 500C was added to the range recently, with more powerful Abarth versions to follow in the very near future.
If there is one television crew that is almost impossible to go by unnoticed (at least by the male population) anywhere they go in the world, it is the hosts of BBC’s widely popular Top Gear program. This time, Jeremy Clarkson, James May and Richard Hammond were spotted in the medieval town of Lucca in Tuscany, central Italy.
Having launched a new spicy campaign for the 500 by Gucci starring Russian bombshell Natasha Poly, Fiat is now beginning to announce pricing for individual markets. Today, the Italian released details for the United Kingdom, where the limited edition model designed by Gucci will be offered with two gasoline engines, a 1.2-liter unit priced at £14,565 OTR and a 0.9-litre TwinAir, which won the International Engine of the Year accolade and costs £15,765 OTR.
Russian model Natalya Sergeyevna Polevshchikova, more commonly known as Natasha Poly, is the new face (and legs…) of Fiat’s advertising campaign for the limited edition 500 by Gucci. The blonde temptress from the land of hot spies, beautiful ballets and Vodka, is dressed in a one-of-a-kind black leather ensemble and is all over the 500’s ultra compact body [sic...]. The campaign was imagined by Gucci Creative Director Frida Giannini, who was also responsible for the design of the special edition 500. Fiat said the single and double-page advertisements will appear in publications throughout the year.
And the big winner of the 2011 edition of the coveted International Engine of the Year is…Fiat’s 0.9-liter twin-cylinder gasoline engine also known simply as the TwinAir. A jury comprised of 76 journalists and industry experts from 36 different countries were convinced by the 875 cc unit's low emissions, high fuel economy and impressive output for its size, awarding it four awards: “Best New Engine 2011”, “Best Green Engine 2011”, “Best Sub 1-Liter Engine” and the “International Engine of the Year 2011” overall award.
The Italian carmaker has announced the market launch of the new 500 TwinAir version, available for both the three-door and convertible models. From now on, the TwinAir name not only designates the innovative two-cylinder turbocharged engine, but also a new line of models. The 500 TwinAir lineup comes with bespoke styling elements and upgraded equipment features.
