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After awarding the Mitsubishi i-MiEV with a four-star rating, Euro NCAP, which is the European equivalent of the American IIHS, crash tested its second all-electric model, the Nissan Leaf. The Japanese hatchback achieved a five-star rating, becoming the first electric vehicle to do so.
Lately, it seems that pushing an out-of-juice electric car is quickly becoming a trademark of Britain’s popular Top Gear TV series. After the Tesla Motors row, it seems another EV will be featured in the show while being pushed. This time it's the Nissan Leaf, whose batteries ran dry while being driven by Jeremy Clarkson. Fortunately, one of the many witnesses of the event caught Clarkson and James May trying to find an outlet to plug for the Leaf on camera. The two TV hosts were filming a test drive with the Nissan Leaf and the Peugeot iOn for the next episode of the show. After looking for outlets in the park, the crew eventually plugged the Leaf in at the UK's University of Lincoln.
Who ever said that drifting is only for men surely hasn’t seen Sumika Kubokawa in action. The 27 year old from Japan is a member of Team Orange, one of the leading drift teams in the D1 Grand Prix Series, and as you can see for yourself in the video after the jump, she certainly knows her way behind the steering wheel. 
In her interview with Driftcolors, Sumika says she is an avid fan of the Nissan 180SX, which was sold in North America as the 240SX and in some other countries under the 200SX name. Sumika also said she street drifted for a brief period when she was younger but was caught and hasn’t done it again. Check out her interview as well as the first and second episode of the series after the break.
Back in March, Nissan do Brasil aired a commercial, which drew the wrath of Ford’s local arm for making claims that the Detroit automaker charges customers too much for its family models. But while Ford’s people only saw a Focus and a pair of rappers dressed as engineers chanting about the money they made by overpricing the hatchback, some viewers were also captivated by the curvalicious bikini-clad models… 
Now, Nissan of Brazil returns with a new TV spot, this time for the Livina 7-seater compact minivan. While the Japanese carmaker avoids referring to a specific rival, the theme appears to be similar: scantily dressed female models dancing provocatively and a tagline aimed at the competition. And oh; towards the end of the clip you may notice the Livina and young family of four (not that we’re complaining about the appearance of the ladies…).
It might not be an award winning campaign, but Nissan’s new outdoor board placed right outside the Jacob K. Javits Convention Center during the 2011 New York Auto Show (April 22 to May 1 for the public) is sure to grab attention and increase awareness for the firm’s all-electric Leaf family car. The two-sided Smokeboard was created by the Japanese firm’s advertising partner TBWA\Chiat\Day, which is the American division of the advertising agency TBWA Worldwide. On one side, the billboard features an actual working tailpipe that emits fumes into the air (with the agency stressing the fact that the exhaust is environmentally friendly…) and a headline that reads, “The auto show has over 1,000 of these”. On the other side, there’s a photo of the Leaf and a caption that says “But only one 100% electric, zero-tailpipe Nissan Leaf”. Check out the ad in action in the clip after the jump.
In her interview with Driftcolors, Sumika says she is an avid fan of the Nissan 180SX, which was sold in North America as the 240SX and in some other countries under the 200SX name. Sumika also said she street drifted for a brief period when she was younger but was caught and hasn’t done it again. Check out her interview as well as the first and second episode of the series after the break.
Now, Nissan of Brazil returns with a new TV spot, this time for the Livina 7-seater compact minivan. While the Japanese carmaker avoids referring to a specific rival, the theme appears to be similar: scantily dressed female models dancing provocatively and a tagline aimed at the competition. And oh; towards the end of the clip you may notice the Livina and young family of four (not that we’re complaining about the appearance of the ladies…).
